Political correctness gone mad! Words ‘Easter, egg’ dropped from seasonal chocolate treats
With Easter around the corner, shelves are stocked full of confectionary goods but the likes of Galaxy, which is made by Mars, has removed the word “Easter” and “egg” anywhere on its outer packaging. Others have moved the description to side labels or on the chocolate itself.
And now, Allyson Stewart-Allen, chief executive of International Marketing Partners, said it is to make sure “non-Christian countries are not compromised”.
She said: “The fact that brands are removing the words ‘Easter’ and ‘egg’ from their confectionary products this season is an attempt to find ways not to avoid the words but to make sure their marketing opportunities in non-Christian countries are not compromised.
“In the multi-cultural society that the UK now is it may be that the majority of target customers do not celebrate Easter and therefore being able to offer that product as a gift for non-Christians is a domestic opportunity for the manufacturers.
“If this is a sign of a deeper trend then expect December 2021 to possibly be a time of seasonal rather than Christmas items as manufacturers try to maximise the market opportunity.”
Speaking to the Metro, she added: “You could also argue it’s about globalisation because these products move around the world if they’re not caught in the Suez Canal.
“This Galaxy egg will show up in sub-Saharan Africa or other market places where such products are sold so you can also say part of it is the impact of globalisation where you don’t need to roll out a new package, you can just ship the same products around the world.
“It may well be that minimises packaging waste and plays to their ESG (Environmental, Social and Governance] agendas.”
However, Cadbury has said they would continue to use the word “Easter” in their current product range.