He can also be seen wearing a pair of the shoes in the final section of the music video, in which he portrays the devil.
Only 666 pairs of the shoes – an adapted pair of Nike Air Max 97s – were put on sale last week, featuring a pentagram detail, and the words Luke 10:18, referring to the Bible verse “I saw Satan fall like lightning from heaven.”
MSCHF also claimed the shoes contain “60cc ink and one drop of human blood”.
Nike has now begun taking legal action over the shoes, stating in their lawsuit (via BBC News): “MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product.”
All 666 pairs of the shoes sold out within a minute of going on sale.
He previously shared an open letter addressed to his 14-year-old self explaining his intentions for making the song and its video, writing: “I know we promised to never come out publicly, I know we promised to never be ‘that’ type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist.
“You see this is very scary for me, people will be angry, they will say I’m pushing an agenda. But the truth is, I am. The agenda to make people stay the fuck out of other people’s lives and stop dictating who they should be.”
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