Love Island’s Anna Vakili and sister Mandi reprimanded after breaking Instagram advertising rules
Love Island star Anna Vakili, 30, and her sister Mandi, 28, have been reprimanded by The Advertising Standards Authority for breaking the rules with their Instagram posts.
The sisters received a warning after promoting clothing company Select Fashion without obviously identifying the posts as adverts.
Following the breach, the sisters have been banned from sharing the posts again and warned to carefully label any future adverts with markers such as ‘#ad’.
Reprimanded: Love Island star Anna Vakili and her sister Mandi have been reprimanded by The Advertising Standards Authority for breaking the rules with their Instagram posts
Anna – who boasts 1.2 million Instagram followers – was reprimanded over a snap of the pair posing captioned: ‘Same but different @selectfashion’.
The post, made in December, has since been updated to include ‘[ad]’ in the caption.
Meanwhile Mandi – who has 245,000 followers – shared a pic of the pair sitting on a bed with the caption: ‘It’s been a crazy year!
‘But we have to focus on the positive moments, and me and Anna are over the moon about having a collection with @selectfashion … Set your alarms for 7pm and head over to @selectfashion website or pop in store to check out our collection.’
The post appears to have since been removed.
Updated: Anna was reprimanded over a snap of the pair posing captioned: ‘Same but different @selectfashion’, it has since been updated to include [ad]
The sisters were warned after Genus, trading as Select Fashion, said that they had entered into a commercial contract with Mandi and Anna, which stipulated that any posts promoting their products were to be correctly tagged and identified.
Select Fashion said the sisters’ agent confirmed that it was their error that the identifying tag was omitted, and all future ads would be credited if a brand were involved.
The Advertising Standards Authority (ASA) said it did not receive any response from either Mandi or Anna.
They ruled that the ads must not appear again and told Select Fashion, Anna and Mandi ‘to ensure that, in future, their ads were obviously identifiable as marketing communications, for example, by including a clear and prominent identifier such as ‘#ad’.
MailOnline has contacted Anna and Mandi’s representatives for comment.
Anna shot to fame following her 2019 stint in the Love Island villa, and soon her sister also became a household names due to their various nights out and posts together.
The model was scouted by the dating competition and sent a message via social media about appearing on the show.
Anna was working in a pharmacy at the time, had approximately 40,000 followers during the casting process, but now boasts an Instagram following of 1.2 million.
Fun in the sun: Anna shot to fame following her 2019 stint in the Love Island villa, and soon her sister also became a household names due to their various nights out and posts together
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