FEMAIL reveals how Boohoo coats cost up to 150% more in their different brands
The Boohoo group is selling the same coat for four different prices across its various stores, FEMAIL can reveal.
The multi-billion pound brand, which owns Debenhams, Dorothy Perkins, Warehouse, Oasis, and Karen Millen among others, faced questions yesterday after an identical mushroom coat was found on sale at £89 in upmarket retailer Coast but just £65 at Dorothy Perkins.
And now it appears the coat isn’t the only item with a price disparity across the Boohoo brands, with the group selling a black coat in Warehouse for £18, while it was 150 per cent more expensive in Oasis at £27.
The same coat is also listed in Dorothy Perkins for £20, while Debenhams list the coat online as a Dorothy Perkins item for just £18.
Yesterday the Boohoo group revealed they were launching a probe after an investigation revealed their brands were selling identical items for vastly different prices. And it appears the coat isn’t the only item with a price disparity across the Boohoo brands, with the group selling a black coat in Warehouse for £18, while it was 150 per cent more expensive in Oasis at £27.
At Warehouse, an identical coat was only £18, 150 per cent less than in Oasis
All the items were on sale, with their original prices also vastly different.
In Debenhams and Dorothy Perkins, the coat was originally £65, while in Warehouse and Oasis it was £89.
FEMAIL has contacted Boohoo for comment.
It comes as the fast fashion group launched a probe after a BBC investigation found a mushroom luxe coat was priced at £89 at Oasis, but was selling for £65 at Dorothy Perkins and £30 at Warehouse.
The coat is listed on Debenham’s website as an item from Dorothy Perkins, where it cost £18, reduced from £65
But on the Dorothy Perkins website itself, the coat is £20, despite being identical to the one sold for £18 and £27 in other Boohoo-owned brands
What brands do Boohoo own?
Another identical coat cost £34 more in Coast than it was listed on the Dorothy Perkins website.
In pictures that have raised questions for the retailer, it appears the Dorothy Perkins branding was also cut off from the label of the product sold to Coast customers.
The retailer said they’re investigating the differences across the Boohoo-owned brands and say that the error was ‘not intentional’.
Boohoo told the BBC the ‘miscommunication was not intentional’ adding: ‘All Boohoo group brands work independently, and so this miscommunication was not intentional as teams are not privy to what’s being bought and sold across the other group brands.’
‘Our internal investigation continues and we will be re-pricing all the crossover stock to be aligned.’
Fashion giant Boohoo owns several different brands after buying up businesses when their owners fell into administration.
In February they announced a £25.2million deal to buy Dorothy Perkins, Wallis and Burton after Sir Philip Green’s Arcadia empire collapsed amid the pandemic.
The online retailer said they would be buying the brands and stock but would shut all 214 physical stores, concessions or franchises with 2,450 job losses.
Fast fashion giant Boohoo, which is owned by billionaire Mahmud Kamani, also owns Karen Millen, Coast and the Warehouse and Oasis brands.
The retailer is no stranger to controversy.
The BBC investigation found a padded coat was originally sold for £89 at Oasis but was retailing for £65 at Dorothy Perkins
The same coat was in the sale for £30 in Warehouse and £66.75 in Coast