The ads were variously called “post-apocalyptic” and “unhinged” and some questioned the use of the phrase “tell your doctor” arguing that surely your doctor, a qualified medical professional, should be the one advising you on medication.
“Why are so many of [the ads] for meds? Are yall ok?” asked a concerned viewer.
Ms Siddiqi rounded out her collection of tweets by saying: “Americans it’s weird to them bc in the UK it’s illegal to advertise prescription drugs to the general public. Over there, people seeking healthcare are considered patients not customers.”
The only two countries in the world that allow unfettered direct-to-consumer ads for prescription medication are the US and New Zealand. Elsewhere, the practice is heavily regulated or banned.
The American Medical Association called for a ban on drug advertising in 2015.
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